off the radar/below the radar
Amanda: Did you see the new hiking shoes I just bought?
Ashton: Yes, they look strong and rugged, but I’ve never heard of that shoe brand.
Amanda: It’s a new brand that is still off the radar. I think it will take a couple of years before people start to notice it and keep track of their new products.
Explanation: When something is not noticed by people, we can say that it’s “off the radar,” “under the radar” or “below the radar.”It is like saying that something is too small to be noticed or covered in the media.
radar: レーダー
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